Visitors to DairyTech 2020 got acquainted with the latest equipment and materials for cheese production from world leaders, and also learned all the trends and market analytics on the business program.

The volume of the Russian cheese market in the assessment of natural indicators shows an increase of 11%. Such data leads the study “The Cheese Market in Russia: Research and Forecast until 2023”, conducted by the marketing agency ROIF Expert in 2019.

According to Agroinvestor, in 2014-2018 the production of cheese and cheese products increased by 33%, as a result of which this category became the fastest growing in the dairy industry, according to the annual report of Rusagro. The cheese market remains extremely attractive for investments because of its size, low level of consolidation, as well as the growth potential due to consistent import substitution and exports to Asian countries, the report said.

Every year, the DairyTech exhibition, the only international exhibition in Russia that presents the full range of equipment for milk processing and dairy production, is visited by cheese producers from Russia and the near abroad. These are large producers, such as Dominant, Wimm-Bill-Dann, Savushkin Product, Kiprino, as well as manufacturers from the regions, Giaginsky Dairy Plant, Alapaevsky Dairy Plant, Kursk Dairy Plant " other. Beginning cheese makers also visit the exhibition in search of new opportunities for the development of production.

New items and the best offers for cheese producers have been prepared by 100 participants of DairyTech 2020. These are companies from Russia, France, the Netherlands, Italy, Spain, Slovakia, Turkey and other countries. Many companies participated in the exhibition for the first time.

• Among them:
• TECNAL SAS (France), a global specialist in the preparation of milk (pasteurization, skimming, ripening, filtration) and cheese technologies (soft cheese, cream cheese, blue cheese and feta cheese);
• Also, visitors to the exhibition drew attention to cheese-making equipment from the company Facchinetti (Italy);
• Among Russian companies, the stands of manufacturers Molmash Komplekt (Moscow Region), Rotor Separator (Moscow), APS group (Nizhny Novgorod), Gigamash (Moscow Region) and others were noted.

Experts discussed new types of cheese that appeared on the Russian market, answered the question of what brand reputation is and how to manage marketing communications to promote the finished product, which consumer trends will be significant in 2020 and much more. The moderator was Elena Vorontsova, General Director, AgroMediaGroup, ex-top manager of the Alphabet of Taste.

• The speakers were:
• Marina Petrova (Petrova Five Consultin);
• Anastasia Dzhafarova (GfK Rus);
• Lydia McShane (Crossroads Network);
• Farhad Kuchkarov (Depot branding agency);
• Maria Leontyeva (MegaResearch);
• Ekaterina Zakharova (Dairy Market Research Center (DIA).

In the afternoon, discussion continued at the session. "How To: Cheese Production and Quality Assurance." The participants shared their expertise on the case studies on the cheese market dedicated to the production of organic cheeses, automation of the production of handmade cheeses, industrial and farm cheese production and other relevant issues.

• Among the speakers were:
• Gregory Rose (French expert on technologies and ingredients for cheese making, Chr.Hansen);
• Eduard Pochivalin (Bogimovsky cheese dairies);
• Alexandra Demchenko (Italian traditions);
• Galina Sviridenko and Valentina Mordvinova (VNIIMS);
• Alexander Kozhedub (DeLaval);
• Dmitry Loev (Alpma).

Elena Vorontsova summed up the third day of the business program: “Today was a very interesting event. We tried to maximize the coverage of both analytics and trends. We had retail representatives and manufacturers. We studied cheese analytics by region. Learned niche features. For example, the niche of organic cheeses, which is only just emerging. Now the most important thing is not to go into a super-competitive niche, but to invent new types of cheese, to produce a decent Russian product that can find a market not only in our country, but also abroad.

DairyTech is a unique venue where all professionals who speak the same language gather. We discuss different issues, arrange debates, we listen to each other. At the same time, everyone expresses his opinion. This is a platform where you can hear about trends and ask a specific question that professionals will answer. This is really an exhibition where you come not only to find equipment, but also to chat with your colleagues. It is very important. Looking forward to seeing you at DairyTech next year. ”

The DairyTech 2020 exhibition will continue its work until February 21 at Crocus Expo IEC, Pavilion 2. More than 200 companies from 12 countries of the world have prepared their new products and best offers. In 2021, the 19th International Exhibition of Equipment for the Production of Milk and Dairy Products DairyTech will be held from January 26 to 29 at the Crocus Expo International Exhibition Complex.