Starting from August 18, 2019, a national motor rally entitled “Road to Milk!” Will be held on the territory of the Russian Federation. It is noteworthy that this annual campaign is held for the eighth time.
The start of the run is the Kirov region, which will honor the participants of the “Milk Road” movement with a large-scale festival with an entertainment program, dairy tastings and presentations of the achievements of leading manufacturers in the region.
Having walked off at the festival on August 18, the participants of the run will leave on the track the next day and go towards the Republic of Udmurtia. After all, it was there, from August 20 to 21, 2019, that visits to dairy processing and manufacturing enterprises were planned.
The next item on the map of the race participants is the Republic of Bashkortostan, where the action "Road to milk!" will reach the finish line and end on August 24 with a bright holiday in the framework of the festival "Dairy Country".
It is important to note that the total length of the route is about one thousand seven hundred kilometers. During the movement, participants will visit fifteen milk processing enterprises, which together bring about one million eight hundred thousand tons of marketable products annually to the market.
In addition, the plans of the run members include meetings with representatives of the administration of those regions who are interested in making generous investments in the development of the dairy industry of the Russian Federation.